HoloLens Reviewer Score: ★★★☆☆

Download this app from the Microsoft Store. Download size is 29 MB.

Editor’s Review
This app is a nicely-polished example of how we believe the marketplace of the future will look.  A pedestal with a tire on top raises out of the showroom floor, allowing the viewer to walk and examine it from all angles.

Instead of having to teach potential shoppers how to use the “tap” gesture, this app gently prompts the user to verbalize voice commands to see the different features.

We see entire showrooms like this in the not-so-distant future.

Publisher’s Description
Have you ever wanted to explore the features and capabilities of a product before it’s available in stores? We created HoloTire to demonstrate how new products such as an automobile tire, can be presented virtually as 3D holograms, for marketing and training purposes. The user sees the tire integrated into their real world environment at 1:1 (actual) scale. The demonstration allows users to explore key features and technology of the tire using animated visualizations, simple voice commands, and natural hand gestures.

• Touching the holographic tire with your own hand will stop the tire from spinning.
• Users can say “reset demo” to start over from the beginning.
• “Face me” will automatically orient the tire towards the user.
• Other available voice commands are shown in context of the current scene.

Scoring Matrix

Criteria Notes Score
User Interface Easy navigation using voice commands ★★★★★
Graphics/3D Modeling Quality Superb modeling of the tire and tread features. ★★★★★
Idea Execution Simple idea, but realistic demo of marketing and sales in the future. ★★★★☆
Amount of Content This is just a demo, so you’ll use it once then probably uninstall it. ★☆☆☆☆
Wow Factor The future of shopping is here – nicely done! ★★★★☆